Josh Williams is the Founder & Perfumer of Alchemy of Perfume, a brutalist fragrance house where scent is approached as a form of architecture. With experience in the world of niche luxury fragrance through Diptyque & Memo Paris, he developed a refined understanding of perfumery as both craft and storytelling. Drawing influence from his Indonesian and African American heritage, as well as a background in architecture, Josh creates fragrances with a structural mindset — balancing raw materials with precision, depth, and emotion. Through Alchemy of Perfume, he transforms cultural memory, travel, and lived experience into bold olfactory compositions that embody his philosophy of the

“Architecture of Scent”.